Greg B. Davies, PhD, Head of Behavioural Finance at Barclays
Our Investment Philosophy combines modern portfolio management techniques with insights from Behavioural Finance and psychology. The result is an investment strategy that is truly tailored to an investor’s circumstances, objectives and Financial Personality. Over the following pages, we explore our Investment Philosophy in more detail and the research carried out by our Behavioural Finance team.
Investment philosophy is an approach to investing but not necessarily a cure all. You can still lose money and adopting this approach doesn't automatically mean that your investment performance will be better: but for the reasons we put forward, we believe that it's likely that it will be better.